Episode 74

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Published on:

26th Dec 2024

Top Predictions for Accounting Firms & Talent in 2025

In this episode of the Accounting Talent podcast, Rob Brown and Jeff Phillips discuss the contrasting views on the accounting profession's performance in 2024 and make predictions for 2025. They explore the challenges of attracting talent, the impact of private equity, the return to office trends, and the role of AI in the industry. The conversation emphasizes the need for a stronger value proposition in accounting and the potential for entrepreneurial opportunities as younger generations enter the field.

Takeaways

  • 2024 was a challenging year for the accounting profession, with mixed opinions on its impact.
  • Predictions for 2025 include a focus on enhancing the value proposition for accounting careers.
  • Private equity is becoming increasingly influential in the accounting sector, especially for small firms.
  • The return to office trend may drive talent away from firms that enforce it too strictly.
  • There is a continuing decline in the number of new professionals entering the accounting field.
  • AI is expected to play a significant role in automating accounting tasks in the near future.
  • Younger generations are likely to start their own accounting firms, creating new opportunities.
  • Compensation and work-life balance are critical factors in attracting and retaining talent.
  • The accounting profession must adapt to the changing expectations of the workforce.
  • Collaboration among stakeholders is essential to strengthen the accounting brand and attract new talent.

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You can watch this specific episode on our YouTube Channel here: [LINK]

This is the Accounting Talent Podcast, dropping every Thursday to accounting professionals, finance specialists, software vendors, tech providers and influencers in the accountancy, CPA and bookkeeping space. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

Check out the Accounting Talent page on LinkedIn for more relevant content on getting ahead in the hiring game:

https://www.linkedin.com/company/talent-in-accounting

Thanks to our sponsors:

ACCOUNTINGFLY. Accountingfly connects employers with top U.S.-based accounting talent through a variety of services including dedicated searches, Always-On Recruiting, and freelance placements for seasonal or temporary needs. They specialize in remote accounting recruitment, recognizing early on the significant advantages that remote work offers to employers, job-seekers, and their own operations. They pride themselves on their track record of matching the right candidates with the right opportunities and building a robust team of industry experts. Additionally, their partnership with Going Concern—an esteemed source for accounting news and insights—further enhances their ability to stay on the cutting edge of remote recruiting by tapping into a natural pipeline of job seekers.

TOA GLOBAL. TOA helps you hire elite talent for your accounting firm. Join thousands of leading firms empowering their teams with job-ready outsourced accountants & bookkeepers. They work to unlock your firm’s potential with strategic accounting outsourcing services. The "TOA Global Difference" is simple - build a flexible, scalable outsourced accounting team to align with your firm now and as you grow. Crush the talent crisis and outsmart your competitors by adding highly skilled accounting professionals to your firm faster. Permanently increase your firm’s capacity with a dedicated outsourced accounting team in weeks, not months. Access elite professionals and discover a hidden pool of elite accounting talent ready to enable your firm’s growth with additional capacity. Build a dedicated team of highly skilled outsourced accountants and bookkeepers for your firm today.https://toaglobal.com

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About the Podcast

Accounting Talent Podcast
Exploring talent, people, recruitment, retention and succession in the accounting profession with high level panels, expert interviews, commentary and insights.
The ACCOUNTING TALENT PODCAST is hosted by Rob Brown, co-founder of the Accounting Influencers Roundtable (AIR) along with Jeff Phillips of AccountingFly and Going Concern. The show explores talent, people, culture, employer brand, recruitment, retention and succession in the accounting profession with high level panels, expert interviews, commentary and insights. Key topics include soft skills, examinations, qualifications, leadership, mental wellbeing, the brand of the profession, employee value propositions, engagement, capacity and headcount in accountancy firms, career development, HR, L&D, the great resignation, quiet quitting and a range of talent issues in accounting.

Host Rob Brown is a renowned presenter, facilitator and chair of high-level conferences, panels and events globally for the accounting and fintech profession. He is also a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. https://www.linkedin.com/in/therobbrown/
https://bit.ly/AI-youtube

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.