Episode 15

full
Published on:

9th Nov 2023

Talent & Culture Drivers in Accounting: Trisha Daho

Learn why culture & people strategy are crucial for accounting firms, trust is vital for service providers, & employer branding wins the talent war.

Through expert interviews and high-level panels, Talent in Accounting explores talent, culture, recruitment, leadership, mental well-being, and more with expert interviews and high-level discussions.

Employer Brand Wins for Accounting Firms: Trisha Daho

The episode of the Accounting Influencers Podcast hosted by Rob Brown features Trisha Daho, who talks about culture building, talent acquisition and retention in accounting firms. Daho explains that firms are struggling to find conventional talent to fill the needs of their growing businesses, and high performers are leaving early because they don't see the accounting space as an innovative career path.

To address this, firms must create a culture of inclusion that provides a custom experience for each employee. They also need to develop an employer brand that is compelling, authentic, differentiated, and feeds into the client brand.

Daho emphasizes that firms need to be intentional about discovering what makes them unique and different and what compels people to stick around. Firms must align their vision with their employees' to create a sense of purpose and meaning and focus on the onboarding experience to appeal to various people. To retain highly motivated employees, firms need to measure the impact of their leaders on their people and create a culture of open communication and mentorship that fosters growth and development.

Guest Bio

Trisha Daho is a former Big 4 Accounting and Advisory partner turned into a culture, talent, and DEI expert. She founded Empowered, partnering with leadership teams to create sustainable and measurable people results. With laser-focused strategies, she built thriving practices in four regions and created growth businesses that have expanded exponentially. Trisha writes and speaks regularly on authenticity in leadership, creating growth cultures, diversity and inclusion, and more. She is also a kickboxing instructor, dog fosterer, and avid traveller.

https://www.linkedin.com/in/trishadaho/

Your Host

Host Rob Brown is a renowned presenter, facilitator, and chair for high-level conferences and events in the accounting and fintech profession worldwide. He's an expert on trust, reputation, talent, career development, and more.

Author of Build Your Reputation and a TEDx speaker with over 300,000 YouTube views: stroke survivor, a committed Christian, and a black belt in kickboxing. Based in Nottingham, UK, he enjoys chess, backgammon, and orange chocolate but is allergic to grapefruit.

AdvanceTrack sponsors talent in Accounting

Could you get to know us better?

If you enjoy the show, please leave a review on your preferred platform.

Social Media:

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Accounting Talent Podcast

About the Podcast

Accounting Talent Podcast
Exploring talent, people, recruitment, retention and succession in the accounting profession with high level panels, expert interviews, commentary and insights.
The ACCOUNTING TALENT PODCAST is hosted by Rob Brown, co-founder of the Accounting Influencers Roundtable (AIR) along with Jeff Phillips of AccountingFly and Going Concern. The show explores talent, people, culture, employer brand, recruitment, retention and succession in the accounting profession with high level panels, expert interviews, commentary and insights. Key topics include soft skills, examinations, qualifications, leadership, mental wellbeing, the brand of the profession, employee value propositions, engagement, capacity and headcount in accountancy firms, career development, HR, L&D, the great resignation, quiet quitting and a range of talent issues in accounting.

Host Rob Brown is a renowned presenter, facilitator and chair of high-level conferences, panels and events globally for the accounting and fintech profession. He is also a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. https://www.linkedin.com/in/therobbrown/
https://bit.ly/AI-youtube

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.