Stand Out Marketing for Accountants: Tyler Clark
On behalf of the Accounting Influencers Broadcast Network, this is the "Influencers in Accounting" show, going live every Wednesday. Subscribing gets you deep dive interview with top authors, leaders, thinkers and performers in the accounting and fintech world. They're all 30mins max so you can digest them 'on the go'.
Episode 5. In today's interview, "Stand Out Marketing for Accountants: Tyler Clark."
Tyler S. Clark is the Co-Founder of Dream Firms, leader of the Proactive Accountants Community on Facebook, and the host of Dream Firms Spotlight on youtube. After having successfully built an accounting firm from scratch, adding six figures of new growth each year with cutting edge digital marketing and ethical sales techniques before a successful exit, he is now recognized as the go-to expert for top tier strategic guidance and actionable advice for accounting professionals who are dedicated to building their dream firms.
Key takeaways from this episode include:
☆ stepping out of the shadows of our fathers - the positive and negative influences on influencers
☆ the biggest challenge for accountants who want to make changes, and how to overcome it
☆ why growing an accounting firm is simple but not necessarily easy
☆ explaining why there has been a historical approach to almost every facet of running an accountancy firm
☆ where a lot of dissatisfaction in the accounting profession is coming from and why
☆ what makes accountants and CPAs surprisingly coachable and teachable
☆ how seeing themselves as problems solvers helps accountants advise better
☆ the difference between good accounting technician and effective tax planner and trusted advisor
☆ the cut off point for accountants to start saying 'no' to certain clients or prospects
☆ the biggest thing entrepreneurial accountants struggle with in deciding on their ideal clients
☆ the power of emotions that accountants can tap into in with truly helping their clients
☆ the role of niching for better marketing in accountancy practices
☆ the pain points and decisions blockers for accountants choosing the right niches or sectors to work in
☆ a great marketing method accountants might choose between two niches such as cannabis or crypto
☆ how accountants can avoid being a bottleneck in their own firm, particularly as the owner and leader
... and much more!
You can also check out this interview on youtube: https://youtu.be/WdWrb_Nra5E
When not working, you can find Tyler and his wife Marine nestled in heart of the French Alps alongside their Chowchow, Tea.
https://www.linkedin.com/in/tyler-s-clark/
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A reminder of 5 great shows in the Accounting Influencers Broadcast Network:
❶ Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.
❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.
❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.
❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.
❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.
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About Talent in Accounting
Welcome to Talent in Accounting, one of the world's leading podcasts in this genre, with several spinoff shows. Our focus now is on talent, a significant challenge for the accounting world. We interview experts, influencers, and leaders on various aspects of talent, from culture to leadership, mental well-being, and more. With over a thousand listeners, we appreciate your support and encourage you to share the show. If you know potential guests with valuable insights on talent, please contact me on LinkedIn. We're also seeking sponsors interested in talent and the accounting finance space. This is an excellent opportunity to showcase your brand and share key messages. Subscribe to our main show, Accounting Influencers, for brilliant interviews with top leaders and influencers in accounting and FinTech. Join our community for virtual speed networking sessions every two months, connecting accounting, finance, and tech professionals worldwide. Please register for our next event at accountinginfluencers.com. Stay competitive, relevant, and informed about all things talent in Accounting with us!
