Episode 25

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Published on:

21st Dec 2022

How Commercial Partnerships Help Accounting Firms

In today's episode 25, "Bryan Williams 1."

You can also watch this on youtube here: How Commercial Partnerships Help Accounting Firms

Bryan Williams is the founder of Hockey Stick Advisory. Hockey Stick Advisory exists to help tech businesses to grow & scale through building curated partnership ecosystems, so that they can reach their full potential, faster. Bryan’s role as founder is to help the next generation of aspiring tech companies build their partnership ecosystem muscle, established after Bryan led Xero's ecosystem team across AU/NZ for 5 years.

Brian has worked with hundreds of CEOs in SaaS and knows what great looks like. Here he talks about building partnerships and platforms in accounting and bookkeeping businesses. Areas/questions covered in this episode:

➼ how can accountants decide between offering their product/services traditionally vs partnering?

➼ how have partnerships evolved in professional firms?

➼ what are the benefits for accounting and bookkeeping firms of partnering?

➼ how has the approach to partnering gone wrong for accounting professionals in the past?

➼ how do you define a partnership ecosystem in the context of accounting practices?

➼ what are some examples of how great partnerships work in professional services?

➼ How can accountants, CPAs and bookkeepers harness partnerships to offer more value to their clients?

➼ how can accountancy professionals prioritise which strategic partners to work with?

➼ what pitfalls should accountants and CPAs avoid when adopting a partnering approach?

➼ what are the secrets of becoming a strategic partner of choice?

➼ share any templates, examples and practical tips of best practice for accountants in the area of partnering.

Outside of work, Bryan is very occupied chasing around his 3 kids under 4, (including twins) whilst refusing to give up on being a wkd warrior at various endurance events. He lives in Melbourne, Australia. Contact him here:

https://www.linkedin.com/in/bryanwilliamsaus/

https://twitter.com/BryanWi11iams

https://hockeystickadvisory.com/

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A reminder of 5 great shows in the Accounting Influencers Podcast Network:

❶ Success in Accounting - MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.

❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

All on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

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About Talent in Accounting

Welcome to Talent in Accounting, one of the world's leading podcasts in this genre, with several spinoff shows. Our focus now is on talent, a significant challenge for the accounting world. We interview experts, influencers, and leaders on various aspects of talent, from culture to leadership, mental well-being, and more. With over a thousand listeners, we appreciate your support and encourage you to share the show. If you know potential guests with valuable insights on talent, please contact me on LinkedIn. We're also seeking sponsors interested in talent and the accounting finance space. This is an excellent opportunity to showcase your brand and share key messages. Subscribe to our main show, Accounting Influencers, for brilliant interviews with top leaders and influencers in accounting and FinTech. Join our community for virtual speed networking sessions every two months, connecting accounting, finance, and tech professionals worldwide. Please register for our next event at accountinginfluencers.com. Stay competitive, relevant, and informed about all things talent in Accounting with us!

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About the Podcast

Accounting Talent Podcast
Exploring talent, people, recruitment, retention and succession in the accounting profession with high level panels, expert interviews, commentary and insights.
The ACCOUNTING TALENT PODCAST is hosted by Rob Brown, co-founder of the Accounting Influencers Roundtable (AIR) along with Jeff Phillips of AccountingFly and Going Concern. The show explores talent, people, culture, employer brand, recruitment, retention and succession in the accounting profession with high level panels, expert interviews, commentary and insights. Key topics include soft skills, examinations, qualifications, leadership, mental wellbeing, the brand of the profession, employee value propositions, engagement, capacity and headcount in accountancy firms, career development, HR, L&D, the great resignation, quiet quitting and a range of talent issues in accounting.

Host Rob Brown is a renowned presenter, facilitator and chair of high-level conferences, panels and events globally for the accounting and fintech profession. He is also a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. https://www.linkedin.com/in/therobbrown/
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About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.